The Hoban Minute

The Hoban Minute - 120 | Viola Brands’ Ericka Pittman | A Cannabis Marketing Visionary

Episode Summary

Bob and Eric sit down with the Chief Marketing Officer of Viola Brands, Ericka Pittman to discuss her illustrious career at Combs Enterprises prior to entering the cannabis space, the importance of minority-owned cannabis businesses given the disproportionate impact of drug policy on people of color in the United States, and how Viola Brands has adjusted its marketing strategy in the wake of the COVID-19 pandemic. The Hoban Minute was created to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets. Contact Bob Hoban at bobhoban.com

Episode Notes

Bob and Eric sit down with the Chief Marketing Officer of Viola Brands, Ericka Pittman to discuss her illustrious career at Combs Enterprises prior to entering the cannabis space, the importance of minority-owned cannabis businesses given the disproportionate impact of drug policy on people of color in the United States, and how Viola Brands has adjusted its marketing strategy in the wake of the COVID-19 pandemic.

The Hoban Minute was created to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.

Contact Bob Hoban at bobhoban.com