The Hoban Minute

The Hoban Minute - 127 | | Soho Experiential’s Jeff Boedges and Rick Kiley | The Future of Cannabis Marketing

Episode Summary

Bob and Eric sit down with Jeff Boedges and Rick Kiley of Soho Experiential to discuss their expertise advertising in the highly regulated wine, spirits, and alcohol industry, how to overcome cannabis stigma in marketing, and why it’s important to prioritize marketing during the pandemic. The Hoban Minute was created to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets. Contact Bob Hoban at bobhoban.com

Episode Notes

Bob and Eric sit down with Jeff Boedges and Rick Kiley of Soho Experiential to discuss their expertise advertising in the highly regulated wine, spirits, and alcohol industry, how to overcome cannabis stigma in marketing, and why it’s important to prioritize marketing during the pandemic. 

 

The Hoban Minute was created to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.

Contact Bob Hoban at bobhoban.com