The Hoban Minute

The Hoban Minute - 70 | KeySplash Creative’s Susan Gunelius | Language and Legitimizing Cannabis

Episode Summary

Ceci and Eric sit down with President & CEO KeySplash Creative, Inc., Susan Gunelius to discuss her article for Cannabiz Media on how the cannabis industry can work to legitimize itself, the importance of language with respect to branding and marketing, and how we all have a personal role to play to strengthen the future of industrial hemp. The Hoban Minute was created to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets. Contact Bob Hoban at bobhoban.com

Episode Notes

Ceci and Eric sit down with President & CEO KeySplash Creative, Inc., Susan Gunelius to discuss her article for Cannabiz Media on how the cannabis industry can work to legitimize itself, the importance of language with respect to branding and marketing, and how we all have a personal role to play to strengthen the future of industrial hemp.

The Hoban Minute was created to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.

Contact Bob Hoban at bobhoban.com